In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead marketing, but Eric provides CMO services to businesses of any size.  Having a Virtual CMO provides the opportunity to leverage the very best talent when needed in forming a marketing strategy, then bringing back the talent as needed to adjust the strategy as time goes on!  You can find Eric on LinkedIn at: https://www.linkedin.com/in/edickmann/ You can listen to his podcast "The Virtual CMO" here: https://fiveechelon.com/the-virtual-cmo-podcast/ Visit his Five Echelon Group here: https://fiveechelon.com