We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing.  This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing!  For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check...

This episode is all about AI and ChatGPT! How can you use chatGPT to boost your marketing efforts? Here are six things you should be using ChatGPT for right now to help maximize the impact of all of your marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode I'm joined by the founder of SimplyNoted.com. Rick Elmore discusses his incredible platform that allows you to send handwritten notes through the mail at scale! Impress clients, customers, employees, and build STRONGER relationships. Rick's system doesn't print notes, it actually writes notes with a pen! Learn how this former NFL player can take your customer experience to the next level!  For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you...

In this episode I want to dig into LinkedIn and LinkedIn sales strategy. Why are you doing it wrong?!?! Please - take a moment and listen! Improve your close rate, improve your lead quality, reduce the time with "cold emails" and "cold connections". Boost sales and learn how to offer VALUE! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

I'm back!  Welcome to season 2 of MarketingAndService.com podcast!  What's been going on the past 6 months? Why is the world falling apart? How can we save it through marketing? What every business should be thinking about as we begin to wrap up 2022!  For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising.  In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the same rate! 

In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes! 

Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described in their drop down of possible issues? Uh oh! This episode explores the ugly side of automated customer service and challenges you on how to solve it!

That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and tools will I need? What will be the format? How long should my podcast be?  Yeah, I get it - you have a ton of questions about this! In this episode I'll breakdown exactly what's involved in creating THIS podcast - how much time, what tools I use, etc! 

This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a content strategy, and offering great advice on how to break things down to make it easy to create, measure, and analyze your SEO performance.

Ugh - why do so many people get scammed? We work so hard for honest sales and building great relationships, yet someone else is constantly closing the deal to get a credit card number for an extended car warranty phone scam! What is it about the con-artist that lets them close the deal?!

In this episode we're joined by a special guest Jonathan Flaks of JF Coaching. Aside from being my personal coach, Jonathan helps businesses with strategic leadership. His coaching system can help take a business and create a sense of autonomy, ensuring that the business is driven by strategic planning and not by YOU making decision on a whim everyday!  Visit Jonathan Flaks website at:  jfcoach.com Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanflaks/

This episode is all about keeping your business relevant. By looking at case studies of people like Snoop Dogg, Jay Leno, or Carlos Santana we can learn how to apply their success in keeping relevant to YOUR business! 

This episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook".  Brent and I discuss the power of an authentic customer journey and he explains how important it is to truly and 'authentically' understand you buyers problems before offering solutions. He also touches on the importance of understanding the long-term value of each client by stressing forward thinking of how your products and...

This episode is all about business planning! With COVID still going strong at the start of the New Year, it's time to focus on planning. Setting goals, planning, and considering contingencies for COVID lockdown or restrictions that could be looming in the New Year as the Omicron variant sweeps the nation at record numbers. A few hours of thought and consideration can make difficult decisions easy, help keep a financial cushion for  unforeseen  circumstances, and possibly make for the best...

This episode follows up on the Episode 38 regarding the future of marketing. In this episode we explore the crystal ball to unveil the trends that are driving customer service moving into 2022 and beyond. How can customer problems be solved quickly? Can they be solved before the problem even exists? Where will people look for solutions? How will solutions be delivered? How will problems be resolved? What will be customer expectations? 

This episode is all about the future! What will the next five to ten years bring us in the marketing world? How will we connect with customers? Where will we connect with customers? How will we exchange value for goods and services?   I even attempt a mid-atlantic accent to seal the deal!                   

In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead marketing, but Eric provides CMO services to businesses of any size.  Having a Virtual CMO provides the opportunity to leverage the very best...

This episode explores the keys that unlocked success for huge global franchise fast food restaurants. We will explore the processes and procedures that allow for the magic of managing and delivering a consistent experience across the globe. This episode will also compare this to much larger corporations and how their processes and procedures can differ to accommodate vast amounts of scenarios. 

In this episode our special guest Darrell Evans from Yocal Local Digital Marketing and host of The Mindshift Podcast @  dives into the customer journey and discusses how to better attribute your campaign success by having a better understanding of the typical journey and how it interacts with a typical consumer. There are some great bits of gold in this episode for anyone doing any digital advertising!  Link to Yocal Local Digital...

This is a case study of what NOT to do when creating customer relationships. Walmart, Amazon, and Target have had huge backlash from their inability to executive and fulfill orders for the latest gaming systems. Fueled by the pandemic, new consoles that have been out for over a year have yet to hit store shelves before being gobbled up by scalpers selling them for double the price! And who wins? Walmart and Amazon?!

Julie Guest is the author of the new book The Client Stampede. Her book details 7-steps to driving traffic to your business! Julie takes the time in her interview to explain how she developed the system selling her house for what she owed, during a recession when home values plummeted 20-30% across the country. She utilized techniques used by the largest digital advertisers in the world, like Facebook and Google. You might be surprised to hear what she has in common with them, and what drove...

What is price elasticity? How does it affect your business? How do you properly price a product? How do you determine the flexibility in that price? How can you increase the value of your product or service to increase the price and become more profitable? How can increasing price reduce your profit? How can increasing volume reduce your profit even at a higher price? There are so many questions to think about my brain just exploded!

This episode is all about how you can save precious time and money, while also offering exceptional service for your customers - answering their questions lightening fast by having the proper resources! We talk about FAQ pages, community support groups, AI chat bots and more. Don't miss out on easy opportunities to better serve your customer while saving yourself time!