Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more. Tool I recommend: Mailerlite for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTY... During today's episode, I recommended that you listen to this next, which will help you learn how I market my books on social media every week: https://www.youtube.com/watch?v=E1kHa5WH-0w Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.