So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing. Resources mentioned:  Get on my mailing list so you don't miss out on my Black Friday deals & grab a freebie while you're there! ⁠https://marketingbyshelby.com/freebie⁠  My...

This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 subscribers in the past 12 months! I'll cover my top videos, how much I made from those videos, how much I made from Shorts, and talk about my journey thus far with YouTube. During today's episode, I recommended that you listen to this, which will show how much YouTube paid me in one month of being monetized:...

This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on social media, so let's dive in and look at what could be in our future very soon! During today's episode, I recommended that you listen to this next, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA I also mentioned this YouTube video I made about useful social media apps:...

In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is the self-publishing process vs traditional publishing process?" and much more! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on...

If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at one of the largest book fairs in the world in Sharjah to local book signings right at home - I've put together the 5 things authors should bring/prepare for when doing book signings, readings, festivals, or any other author event! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing...

This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and reframe your marketing to focus on your target reader. We cover a lot in just 10 minutes, including selling tips, too! During the episode, I mention listening to this next, all about my author journey, how I sell books, and how I grow my community: https://www.youtube.com/watch?v=OMlj0D3LwiQ I also suggest listening to this, which will help you...

Mistakes are part of every creative's journey and there are many mistakes to be made when it comes to social media marketing... and that's okay! I'm giving you some tough love to stop holding yourself back with the little things that don't matter and start focusing on what does matter. Not sure what matters when it comes to marketing and where to spend your time effectively? Then this episode is for you! Though this was originally recorded in 2023, it still applies today! During this...

In this episode, you'll learn about the tools I use weekly to consistently put out weekly email newsletters, consistent social media content, PR opportunities, get more comfortable filming myself and more! Some are social media related, while others are helpful for any type of marketing. I hope you find some new tools to use to sell more with less hassle. RESOURCES MENTIONED: October Marketing Challenge inside The Creative's Content Club: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing...

Welcome to my podcast! I look forward to speaking with you each week. Below are some additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through...

Besides making money from books, there are so many other income streams for authors to increase their profits and income. In this episode, I'll cover 8 ways I've made more money as an author, from add-ons to your books, building a paid community or membership, utilizing your expertise, and more. Being an author is a business, and in any business, there are ways to increase your income and add more income streams! Listen for 8 easy ways to increase your income as an author! During today's...

Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales later. I've never sat down and just talked about my full journey, the ups and downs, and the learnings I've had along the way, so I hope you enjoy this chatty episode! RESOURCES MENTIONED & HOW I CAN HELP YOU! THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and...

This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're talking about social media marketing, book launching, getting your book into libraries, finding an illustrator for a children's book, and more in today's episode! Resources mentioned (and loved by Paula!): THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT NOW! We'd love to have you inside the membership for busy creatives who are looking for support...

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at ⁠https://marketingbyshelby.com/freebie⁠ My marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join...

In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too. Tune in to today's episode for a review of my clients' Instagram pages, ways to improve your bio, profile, highlights and posts. No matter what genre you write in, these are tips that can be...

This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more! Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book-promotion-course During today's episode, I recommended that you listen to this, which will help you...

This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving your account's profile, content and engagement, and how long it will take to start reviving your account. This episode is for you if you're looking for a step by step to reviving your social media account - whether it's on Instagram, TikTok, Facebook or somewhere else! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to...

Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more. Tool I recommend: Mailerlite for email marketing...

So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell! The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch, like email templates, social media templates and even some video scripts. Grab the course here:...

This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?" and "Where's the #1 place I should focus my marketing efforts?" So let's get into it! And if you want to learn more from me about marketing, and join a space where you can always get your questions answered... The Creative's Content Club is for you! THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing...

With so many social media platforms to choose from, how can authors be sure they are choosing the right ones that are actually worth your time? In this episode, I'll share the platforms where I sell the most books, how many platforms I recommend authors use, and the effectiveness of platforms like Instagram, Facebook, TikTok, LinkedIn, Threads, Pinterest, and Twitter / X. No matter which platform you choose, there will be a learning curve and it takes time to know if a strategy works, but...

Between managing my author brand and marketing, and also running a marketing business that supports thousands of creatives each year, I've had to quickly figure out what productivity hacks do and don't work for me. I know that many who watch my videos and listen to my podcast are balancing a LOT, so in this episode, I hope to show you 7 ways to be more productive in your day-to-day so you can have time for your creative passions while also marketing them and making an impact. If you're...

If you aren't using Instagram Highlights effectively, you are missing out on potential connections with followers, but most importantly, sales. Highlights act as mini sales pitches for you, your products and your newsletter, whether you're an author, artist, photographer, maker, musician, or other creative, be sure to listen to this episode to learn: -How to add, edit and change your highlights on your IG profile -The 5 highlights authors and creatives should have on their Instagram...

This week's episode is packed with information and insights from a debut author who sells her book direct on her website, getting hundreds of preorders and helping her book stand out from Amazon! Learn the logistics of selling direct and even offering merch to increase your income. Thank you to Mary Belle for sharing your insights for this episode! https://marybellebooks.com/ Instagram: @mary.belle.books During today's episode, I recommended that you listen to this next, which will help...

Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lot of the same mistakes being repeated, which means you might need help with these things, too! In this episode, I walk through 3 common mistakes you might be making and how you can fix them. During today's episode, I recommended that you listen to this next, which will help you learn about common author Instagram mistakes:...