Social media expert Katie Barber joins us, who's experience working across the UK, Europe and Silicon Valley has taught her what it really takes to be successful in Social Media. We discuss: Her design background and route into her first rolesHow to balance creativity and business goalsWhy consistency is a superpowerThe role AI is playing in her workReflections on starting her own business and tips for aspiring social media managers Hosted on Acast. See acast.com/privacy for more information.