Episodes
Ryan discusses his journey from IT to scaling a social media empire, sharing what it takes to grow and sell a digital business, the bumps along the way, and life beyond the exit.
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Published 11/19/24
A marketer turned recruiter, Gareth has recently produced a study looking at the state of the marketing job market in the UK.
We discuss some of the report highlights, what this means and how marketers can stay one step ahead in an increasingly competitive market. Even if you’re outside of the UK, many of the learnings can apply too.
We discuss:
How to be resilient in the face of a tough marketOvercoming ‘application fatigue’ and standing out in a crowded marketNavigating salary expectations...
Published 11/05/24
We spent so much time designing and delivering work for the businesses we work for, but how many of us can say how effective it is?
Matt Laybourn’s literally made it his business to measure effectiveness. And he's sharing how he got the experience to build the skills and approaches needed.
We discuss:
Early experiences building a B2C e-commerce brand and learning the importance of marketing effectiveness first-handThe challenges of proving marketing impact and how buyer behaviour has...
Published 10/22/24
Social media expert Katie Barber joins us, who's experience working across the UK, Europe and Silicon Valley has taught her what it really takes to be successful in Social Media.
We discuss:
Her design background and route into her first rolesHow to balance creativity and business goalsWhy consistency is a superpowerThe role AI is playing in her workReflections on starting her own business and tips for aspiring social media managers
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Published 10/08/24
With a background spanning business development, operations, training and development, and community development, Prabhjyot has always been attracted that roles where she can have a lasting impact. As she turned her sights to marketing we discuss how she:
Turned the skills she developed in other roles towards marketingLearned from other marketers and people around herDeveloped a freelancing career, how she was able to compete and win new clients
Additional links to resources mentioned:
'The...
Published 09/24/24
We finally have a jingle of our very own! Have a listen...
With more great conversations lined up, could you spare a minute to leave a review?
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Published 09/19/24
Katie joins us to discuss the best and worst aspects of a career in marketing with her trademark, candid style. Sharing her own routes and approach to succeed despite learning difficulties, being told university wasn't 'for her' and toxic work environments, we discuss:
How she created, and took every opportunity to stand out from the crowdHer first steps into the industry managing online communities with brands like DurexWorking in toxic environments and her drive to go freelance.How ‘No...
Published 09/09/24
From her beginnings in sales and recruitment followed by 15 fruitful years at Microsoft working with some of their biggest brands including Xbox, Windows, Surface and Office, Harriet walks us through her development as a marketer prior to starting her own consulting business.
We discussed:
•Making the transition from recruitment to marketing
•How marketing approaches evolved at Microsoft over 15 years
•Working with global marketing colleagues to localise and deliver impactful campaigns...
Published 08/27/24
We spend some quality time with Matt Watkinson, renowned author and co-founder of a design consulting firm, about his latest book, “Mastering Uncertainty.” Matt shares insights on:
thriving in an unpredictable worldthe process of getting a book from brain to pagethe importance of probabilistic thinkinghow to make better decisions in our personal and professional lives.
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Published 08/14/24
Marketing recruiters Carly and Sarah from Macildowie join us to share their views on what employers are really looking for and how you can get ahead of the pack - whether you're just starting out or are slightly more seasoned. We discuss areas including:
What recruiters actually do behind the scenesHow to stand out in a competitive environmentThe impact of AI and emerging technologies
Connect with Carly or Sarah on LinkedIn to find out more about upcoming Macildowie Marketing Forum events
...
Published 07/29/24
Do you have what it takes to build a successful marketing agency from scratch?
Ashley Mason shares how she founded, grew and continues to develop her content marketing agency 'Dash of Social'
We discussed:
•Starting the journey: How pro-bono work and relentless networking paved the way for success.
•Building for growth: How she's built and structured a strong team as the business continues to grow
•Managing client relationships: Navigating challenging expectations and the value of clear...
Published 07/14/24
As Marketing Careers Uncovered hits its first birthday, our first ever guest, Sally Day return to take over as host and put me in the hot seat!
I discuss what I've learned from my guests over the past year, some of my own experiences as my career develops, how failure really is the best teacher you could hope for and the benefits of spreading your wings beyond your job description.
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Published 07/01/24
Ever wondered how different it could be working in small teams with tight budgets compared to the sprawling departments of larger firms? Alexandra takes us through the realities of working in fast-paced startup environments, how she's pushed herself to progress and learned a lot about herself along the way. We discuss:
Versatility: How Alexandra’s diverse experiences from content creation to strategic marketing have built a well-rounded skill set.Networking: Leveraging connections and...
Published 06/05/24
Julian's been busy tearing up Instagram and TikTok with his hot, extremely practical takes on strategy, navigating culture and getting ahead. And based on his background working with large brands and household names, he's certainly picked up a thing or two:
We sat down to discuss:
What strategy, and strategic thinking is really all aboutWhy being great at your job isn't what gets you promotedHow artificial intelligence can help you get ahead.
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Published 05/17/24
Stacey discusses her route into public relations, how she's progressed and rose through the ranks at Aspectus, and her work running the Aspectus Academy, an apprenticeship program focused on social mobility in the PR industry. We touched on:
Whether PR really is just for extraverted party people?Why culture fit and the freedom to run with your ideas is so valuable when choosing where to workLearning lessons about collaborating, asking questions, and understanding different marketing...
Published 05/03/24
Part two continues the conversation with Carolyn, focusing on
Her work in crisis management, and the broader skills developedWhat candidates can learn from her experiences as a hiring manager, and how to position yourself for successNavigating performance management processes, especially when your goals aren't rapid progression or moving into management
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Published 04/17/24
In the first of our two part episode, Carolyn takes us through her first steps and challenging her perceptions of what marketing was all about, before moving to the US - and back again - while building a successful career supporting institutions including The University of Houston, Glasgow Caledonian University and the NHS, picking up on:
Why curiosity is an essential characteristicHow communications is often the 'universal translator' for businessesLearning to manage people and teams...
Published 04/11/24
Wendy shares her journey and learnings along the way, from her beginnings studying international trade, and having the marketing spark lit during one fateful module...
As we walk through her steps towards bigger and better roles, and ultimately her work with multiple firms on a 'fractional' basis, we pick up on:
How all important networking skills aren't limited to extroverts, and ways to develop confidence. The importance of resilience, what it actually means and how to strengthen itHer...
Published 03/07/24
Blaine shares her journey from theatre management to marketing operations supremo, the role her function plays in supporting the wider business and marketing teams, and how she's kept the learning up at each stepping stone.
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Published 01/25/24
Realising half-way through a law degree that marketing was where her passion really lay, Sofia shares how - despite a global pandemic - she managed to change course and kick-start a flourishing marketing career.
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Published 12/12/23
In between interviews with aspiring and developing marketers, I'll be looking at what's on my reading list between now and the end of the year. I'll be sharing some mini-reviews as I go, with some of my key takeaways.
Let me know if there's anything I should be adding to the book pile 🙂
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Published 11/17/23
Ashley-Kate talks us through how she started her career, the joy of creating, why developing a commercial lens is so important, and her focus on always learning something new as she continues to progress.
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Published 10/30/23
From an Innocent smoothie bottle, to life as a successful freelance SEO and website copywriter, Alice gives us a zero BS overview of her career journey; including life in an agency, moving in-house and making the leap to freelance as she overcomes challenging environments, seizes every opportunity to learn and develop, and discovers where her passions lie.
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Published 08/29/23
We take a look back through Sally's career and development journey prior to founding Saltoria Marketing, picking up on her approach, key learnings, challenges, and overcoming them to develop as a well-rounded marketer.
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Published 06/28/23