How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in it. The question is: how do you go fast and scale your brand in 2021? I’ll explain a simple framework called SCALE that’ll help you determine what's going to help you grow and what you’ll focus on this year. Whether you’re just getting started or you’ve already been selling, this wi

What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. In this episode, we’ll dial in the 3rd and 4th Power Levers of your eCommerce business...

What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. You do not want to miss this 2 part episode.

Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards. In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life. Listen, take notes and apply this today in your eCommerce business! Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

This might seem backwards, yet, many times making more in your business actually comes down to doing less. In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?! Listen, take notes and apply this today in your eCommerce business! Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Considering building a community like a Facebook Group for your brand? There are a handful of important decisions to make when building a new community… However, none are more important than this: Initial Conditions. Nothing will influence how effective your group is and will be more than Initial Conditions. In this episode I explain what Initial Conditions are and how to make sure you get them right.  Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Are you hunting or farming in your eCommerce business? Most sellers are hunting… Successful sellers are farming. The prospects they connect with today might buy today, however, they will most likely not buy today. That’s good news for you. Why? Discover how to build your pipeline and make sure you've got a steady stream of customers coming into your business. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/

Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses. However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential. In today's episode I'll breakdown one of the most important email campaigns every single brand must get right: Promotional Emails. By the end, you'll be crystal clear on where to start and what to do next.

It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit. Follow these crucial...

The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It’s easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that level of success.  This perspective was a game-changer in my life and business. I had to focus on what it would take to get to that place of...

What’s the best way to use your product marketing to connect with your audience? It’s all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don’t overcomplicate it. Listen to this episode to hear the best strategy to get people’s attention and how to get them to spread the word about your product. How schema plays an important role in product marketing Schema...

We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it’s powerful. If you can do this one thing you’ll equip yourself with the tools you need to...

Words have power. But there’s one word considered to be magical because it’s the most powerful. It affects things like the kinds of people you’re drawn to, what foods you like, and even what you do for a living. What is this magic word? It’s your name. There’s been a lot of research done about the power of names and the words we use. Listen to this episode to hear how you can use names in your eCommerce business. It can be a game-changer! Find out how words can be used as a strategy...

How can music relate to the fundamentals in business? If I tapped out the beat of a song, what is the likelihood of you guessing what it is? A study was done about this and it was expected that 50 percent of people would be able to recognize a song, but only 2.5 percent were able to identify it. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping. When I tap out a song, I already know the melody in my head. But to you, it just sounds...

How can you take massive action in your business to get the results you want? Listen to this episode to hear what you can learn from the great artists and composers of the past. Take Picasso, for example. He created over 12,000 paintings and drawings, but only a handful was considered his greatest work. What is the takeaway from his life? Take purposeful action TODAY to make a radical difference. It gets the ball rolling and your business will excel above the rest. Learn how to propel your...

If your online store is getting traffic, but you’re having difficulties finding the best conversion methods, you’re not alone. In today’s technology-driven world, setting up an online store is easy. There are so many options to choose from like Shopify, BigCommerce, and Click Funnels. Most sellers know what to do when it comes to sourcing their products and driving traffic. But finding the best way to convert traffic is difficult. Let me share one of the most powerful things I use. Listen to...

In this episode, I share some unconventional strategies to grow your business. I’ve personally used these and can tell you they work. One of the most powerful pieces of advice I’ve ever gotten was from Paul Graham. He talked about startup companies and how they either take off or they don’t. Those that take off need a nudge from the founders. He emphasized the importance of aggressively marketing their products at the beginning. But Graham’s primary point is to do things that don’t scale....

Learn the effective email marketing strategy I’ve been using in my business. As you continually grow your list, that’s what’s going to be the most profitable thing in your eCommerce business. Focus your attention on emails. You can run ads and promotions, but the consistency is going to come from your email lists. Listen to this episode where I explain in detail how to get the most out of your current list and how to monetize it. Use my proven framework to get the best results in eCommerce...

A specific lead nurturing strategy results in a bigger audience, which equates to more revenue. Nurturing your audience never stops. You have to build automation and processes to succeed in the eCommerce world. But don’t make the mistake of coming up with a complex system. When a complex system breaks, it’s difficult to figure out how to fix it. Some of the best systems are very simple. Listen to this episode to find out the strategies I’ve used to grow my audience and my business. Find out...

The number one thing sellers overlook is the importance of customer followup. It’s so vital to have a process in place to nurture these relationships. We spend so much time trying to get our customers. But once that happens, very few sellers follow up. Just as we need to take time to build our friendships, it’s the same in business. Strengthen those relationships with your customers. Listen to this episode to find out how you can do this and how it becomes the lifeblood of your business.  ...

In this episode, I share some of the most effective email marketing strategies that will prove to be the game changers in your eCommerce business. There’s no need for a fancy system. All it takes is getting back to fundamentals. In eCommerce, it’s vital to focus on the basics of email marketing. So many business owners fail to put a system in place and lose potential customers. You MUST have templates in place and your emails must follow a certain sequence. Listen to find out what I do to...

One of your main goals as an eCommerce seller is maintaining a low bounce rate. Bounce rate is the percentage of people who immediately leave your page after they land. In this episode, I tell you how focusing on this one statistic can impact your business. In both golf and business, it’s not only a test of skill but a mental exercise. Listen now to find out how improving your golf game can increase conversions as well.  Make your prospects stick the landing It’s not about having a gimmick...

The significance of effective decision-making can be seen in anything - from playing poker to business and to life in general. I’ve been reading Annie Duke’s book about making smarter decisions when you don't have all the facts. She’s a professional poker player and she emphasizes the importance of separating quality decisions from quality results. Although her book relates to the game of poker, listen to this episode to find out how I’ve applied this same concept in life and business. Refine...

One of the greatest things I’ve learned from successful entrepreneurs is the value of focusing on business mistakes to avoid. Many books have been written about the best ways to succeed, but very little has been said about how to avoid making mistakes. Charlie Munger is one of the greatest thinkers of our time and speaks about this very thing. Listen to this episode to find out why he is one of the men who has influenced me and my business most.  Learn the most important lessons from a book...