How to build the perfect marketing team for your business No matter where you are in your business journey - whether you are just starting out or if you are scaling up - you need marketing to grow. Understanding the range of skills required and your options for building the perfect team is critical for your success. Even if you are a solopreneur starting on a shoestring budget, you will need to cover much of what we will talk about today. You are also going to want to listen carefully so you can start to “think into” growing your future team.