In this episode of the Marketing Guides For Small Business Podcast, our guest is Nina Radetich, a Professional EOS Implementer®. We talk with Nina about how entrepreneurs and their leadership teams can solve root problems, lead more effectively, and gain Traction® in their businesses through a simple, proven operating system: the Entrepreneurial Operating System®, or EOS®.

Trade Show Success: A Game-Changing Marketing Strategy for Small Businesses In this episode of the Marketing Guides for Small Business Podcast, we dive into the world of trade shows and explore how small businesses can leverage these events to boost their marketing efforts. Trade shows provide a unique platform for entrepreneurs to showcase their products and services, connect with potential customers, and network with industry experts. However, navigating these events can be...

Boosting Your Business's Marketing Strategy with a Fractional CMO In this episode of the Marketing Guides For Small Business Podcast, host John Jantsch welcomes a special guest to explore the concept of a Fractional CMO+. As businesses of all sizes strive to compete in the digital landscape, having a solid marketing strategy becomes crucial. But not all companies can afford a full-time Chief Marketing Officer. Enter the Fractional CMO+, a flexible and cost-effective solution that allows...

Unlocking Success with Omni-Channel Marketing: A Small Business Guide In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the world of omni-channel marketing and how it can be a game-changer for small businesses. As a small business owner, navigating the ever-evolving digital landscape can be overwhelming, but with a strategic omni-channel approach, you can effectively reach and engage your target audience across multiple channels. Join us as we...

In this episode of the Marketing Guides For Small Business Podcast, we dive into the future of search engine optimization (SEO) and what it holds for businesses in 2024. Join us as we explore the cutting-edge strategies and techniques that will help small businesses master the new age of SEO. From voice search optimization to mobile-first indexing, we uncover the key trends that will shape the SEO landscape in the coming years. Whether you're a seasoned SEO professional or just starting to...

Marketing Books, Blogs, and Resources We Love In this episode of the Marketing Guides For Small Business Podcast, we share our favorite marketing books, blogs, and resources that have helped us navigate the ever-changing world of marketing. From classic marketing texts to innovative blogs and online tools, we cover a wide range of resources that can help small businesses succeed in their marketing efforts. Listen in to discover new insights and strategies to elevate your marketing game.

Content Marketing - A Slightly Deeper Dive In this episode of the Marketing Guides For Small Business Podcast, we take a slightly deeper dive into the world of content marketing. Join us as we explore the various strategies and tactics that can help small businesses effectively create and distribute valuable content to attract and engage their target audience. From understanding the importance of storytelling to leveraging different mediums such as blog posts, videos, and social media, we...

Marketing Big Wins & Big Mistakes In this episode of the Marketing Guides For Small Business Podcast, we dive deep into the marketing landscape for the year 2023. Join our expert panel as they discuss the biggest successes and failures in marketing strategies, providing valuable insights and lessons for entrepreneurs and small business owners. From innovative digital marketing campaigns that captivated audiences and skyrocketed sales, to misguided efforts that fell flat and...

In this episode of the Marketing Guides For Small Business Podcast, we are joined by renowned marketing expert Jay Baer to discuss the importance of speed in meeting customers' needs. Baer shares valuable insights and strategies on how businesses can exceed customer expectations by delivering products and services faster. With the evolving digital landscape and increasing customer demands, businesses must adapt and prioritize speed to stay ahead of the competition. Join us as we explore...

"Mastering the Art of Crafting an Irresistible Offer - Part 2" In this episode of the Marketing Guides for Small Business Podcast, we delve deeper into the crucial topic of crafting an irresistible offer that captivates your target audience and drives conversions. Building upon the foundational knowledge shared in Part 1, we explore advanced strategies and tactics to create an offer that stands out in a crowded marketplace and compels customers to take immediate action. Join our expert...

Podcast Topic: Crafting an Irresistible Offer Part 1 In this episode of the Marketing Guides for Small Business Podcast, we delve into crafting an irresistible offer that will attract and engage your target audience. Whether new to marketing or a seasoned pro, creating an offer that stands out and compels your potential customers to take action is a crucial skill to master. Join us as we explore the various elements that make an offer irresistible, from identifying your unique selling...

Finishing The Year Strong & How To Position Yourself for 2024 Marketing Success In this episode of the Marketing Guides For Small Business Podcast, we discuss strategies and tactics to finish the year strong and set yourself up for marketing success in 2024. We dive into practical tips for small businesses to maximize their marketing efforts during the final months of the year, including leveraging holiday promotions, optimizing online presence, and creating engaging content. We also...

In this forward-thinking episode of our podcast, we explore the evolving landscape of content creation and strategy as we head towards 2024. With the digital world constantly shifting, staying ahead of the curve is crucial for any content creator or marketer. We delve into the latest trends, technologies, and consumer behaviors that are set to shape content creation in the coming years. From the rise of AI-driven content to the growing importance of authenticity and personalization, we...

Join us in this exciting episode of the Marketing Guides for Small Business Podcast, featuring special guest Mickie Kennedy, an expert in press release marketing strategies. This episode focuses on the art of using press releases to boost visibility and credibility for authors, small businesses, and startups. Mickie Kennedy, with his extensive experience and success in the field, sheds light on how press releases can be a powerful tool in your marketing arsenal, especially for achieving...

In this episode of the Marketing Guides for Small Business Podcast, we're cutting through the hype to bring you a realistic, actionable guide to video marketing. As one of the most engaging and rapidly growing forms of digital content, video marketing is no longer just an option; it's a necessity for small businesses looking to make an impact online. We'll be discussing how to create compelling video content that not only captivates your audience but also drives conversions and boosts your...

In this enlightening episode of the Marketing Guides for Small Business Podcast, we demystify the ever-important world of SEO - Search Engine Optimization. Designed for both newcomers and seasoned marketers, this episode breaks down the fundamental concepts of SEO, its significance in the digital age, and advanced strategies to enhance your online presence. Whether you’re just starting out or looking to refine your existing knowledge, this episode is your guide to understanding and leveraging...

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They...

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local...

Are you struggling to climb the ranks in search results? Wondering why your SEO strategy isn't delivering the results you expected? In this must-listen episode of the Marketing Guides for Small Business Podcast, we tackle the puzzling question: "Why isn’t my SEO working?" With a straightforward approach, our hosts dissect the most common SEO quandaries that small business owners face. From understanding the nuances of algorithm updates to the importance of keyword research and quality...

Tune in to an engaging episode of the Marketing Guides for Small Business Podcast, where we dive into the diverse world of content marketing for local search. Discover the myriad types of content you can create to boost your local online presence and learn why every small business owner is, in fact, a content creator. Our hosts break down content formats from blog posts to infographics, and how each can be optimized for local SEO to help your business stand out in the community. They...

In this insightful episode of the Marketing Guides for Small Business Podcast, we zero in on a game-changing tactic for local businesses: mastering content marketing through strategic keyword phrases. As local search becomes increasingly crucial for small businesses, understanding how to pinpoint and utilize keyword phrases is pivotal. Our hosts delve into the nuances of keyword research tailored to local SEO, offering step-by-step guidance on finding the right terms that your local customers...

Dive into Episode 163 as we embark on a comprehensive exploration of content marketing's key element - the problems you solve for your customers. Ian, your host for today, is joined by Ken and Paul, our seasoned marketing experts, to unravel why customer-centricity should be the foundation of your content strategy. Why should businesses align their content with their customers' pain points? Ken sheds light on the value of solution-oriented content and how it sets businesses apart as...

In Episode 162, we delve into the intricate world of Facebook and Instagram Ads with none other than Andrea Vahl, a globally acclaimed expert in the field. Are you puzzled about whether these platforms are the right advertising mediums for your venture? Struggling with ad placements, targeting, or navigating Facebook Ads' maze-like interface? Andrea, co-author of "Facebook Marketing All-in-One for Dummies" and "Facebook Ads Made Simple", joins our hosts Ken, Ian, and Paul to address these...

Welcome to Episode 161 of the "Marketing Guides for Small Business Podcast"! Today's episode promises to be a treasure trove for any business striving to understand the complex interplay between content and SEO. Paul, our host, is joined by marketing mavens, Ian and Ken, to dissect the critical components of successful content. They delve into the age-old question - should we write for people or search engines? Ken offers an in-depth analysis, emphasizing the importance of striking a balance...