How To Get More Bang for Your Marketing Buck - Conversion Rate Optimization In this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars. Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales. Tune in to learn how to...

Dive into the world of digital advertising with our special guest, Allie Bloyd, a renowned Facebook ads expert and founder of Allie Bloyd Media. In this compelling episode of the Marketing Guides for Small Businesses podcast, Allie shares her proven strategies for boosting sales, profits, and efficiency for local and service-based businesses through Facebook and YouTube ads. Discover the secrets behind her success and learn how to transform your marketing efforts with her AB3...

In this episode, we dive into the world of sales funnels and how small businesses can use them to close out the year strong. Our expert small business marketing guides share tips and strategies for creating effective sales funnels that drive conversions and boost revenue. Tune in to learn how to optimize your sales process and maximize your end-of-year sales efforts. Check out our Marketing Guides...

Social media is constantly evolving, and it's important for small businesses to stay ahead of the trends to effectively reach their target audience. In this episode of the Marketing Guides For Small Business Podcast, we will discuss the latest social media trends for the remainder of 2024. From emerging platforms to new features and strategies, we will cover everything you need to know to make the most of your social media marketing efforts. Tune in to stay ahead of the curve and...

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of text message marketing for small businesses. Discover how you can leverage the power of SMS to effectively reach and engage with your customers, drive sales, and build lasting relationships. Learn about the benefits of text message marketing, best practices, and top tools and platforms to help you get started. Tune in to learn how you can tap into this valuable marketing channel to grow your...

Episode 204 - Is your business a commodity Marketing Strategies to avoid being commoditized In this episode of the Marketing Guides for Small Businesses Podcast, we tackle the pressing issue of commoditization that many service-based businesses face. Hosts Ian Cantle, Ken Tucker, and Paul Barthel delve into why businesses struggle with becoming commoditized and how they can stand out in a crowded, competitive market. The episode offers actionable steps and strategies for differentiation,...

What Gives Us Joy In Marketing  Overview In this insightful episode of the Marketing Guides for Small Businesses podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Stec take a deep dive into what brings them joy and satisfaction in their marketing careers. They discuss what fuels their passion for marketing, from the thrill of problem-solving to the satisfaction of seeing their clients succeed. The hosts also share their insights on the various tools and tactics they favor, as...

Budgeting For Marketing In this episode of the Marketing Guides for Small Businesses podcast, hosts Jeff Stec, Ian Cantle, Ken Tucker, and Paul Barthel tackle one of the most challenging and essential topics for small business owners: budgeting for marketing. This episode is packed with valuable insights, practical advice, and real-world examples to help you effectively allocate your marketing budget and drive your business's growth. Overview: Join the marketing experts as they...

Special Guest - Unlocking Local SEO Success with Manick Bhan of Search Atlas In this episode of the Marketing Guides for Small Businesses podcast, our hosts Ken Tucker, Paul Worthel, and Ian Cantle are joined by Manick Bhan, the founder and CTO of Search Atlas, for an in-depth discussion about local SEO. Manick shares his extensive knowledge and unique insights into optimizing local businesses' online presence. From foundational SEO strategies to advanced automation techniques, Manick...

In this special 200th episode of the 'Marketing Guides for Small Businesses' podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Steck come together to dispel common marketing misconceptions. Celebrating their milestone, they dive deep into various misleading beliefs surrounding digital marketing strategies, AI, customer reviews, and more. Through engaging discussions and expert insights, they provide actionable tips to help small businesses navigate the complex marketing...

Email Marketing Success Secrets For Small Businesses In this essential episode of the Marketing Guides for Small Business Podcast, our seasoned hosts reveal the top email marketing success secrets that every small business owner needs to know. Email marketing remains one of the most effective ways to reach and engage your audience, but only if done right. And for many business owners they hesitate to do email marketing because of their own predispositions against it. But it's folly to...

Advertising Driven Omni-Channel In this dynamic episode of the Marketing Guides for Small Business Podcast, our expert hosts dive into the world of Advertising Driven Omni-Channel Marketing. As the digital landscape evolves, it's crucial for small businesses to integrate their advertising efforts across multiple channels to create a seamless and cohesive customer experience. Join us as we explore the strategies and benefits of an omni-channel approach, powered by effective...

In this episode of the Marketing Guides For Small Business Podcast, we explore the benefits of integrating AI technology into small business marketing strategies. From personalized customer experiences to data-driven insights, we discuss how AI can help small businesses reach their target audience more effectively and efficiently. Tune in to learn how to leverage AI tools and platforms to enhance your marketing efforts and stay ahead of the competition.

Marketing Strategy for Small Businesses In this episode of the Marketing Guides For Small Business Podcast, we discuss the importance of having a solid marketing strategy for small businesses. We will explore various marketing tactics and techniques specifically tailored for small businesses, including social media marketing, content marketing, email marketing, and more. Our expert guides will share their insights and tips on how small businesses can effectively reach their target...

In this episode of the Marketing Guides For Small Business Podcast, we are joined by special guest Kyle Roof, a renowned SEO expert, to discuss the importance of Experience, Expertise, Authority, and Trust (E-A-T) in digital marketing. Kyle shares valuable insights and strategies for businesses looking to improve their E-A-T factors to boost their online presence and credibility. Tune in to learn how to build trust with your audience and establish yourself as a reputable authority in your...

In this episode of the Marketing Guides For Small Business Podcast, we delve into the ever-evolving landscape of online advertising. We discuss the latest trends, best practices, and platforms to help small businesses effectively reach their target audience and drive results. Tune in to learn how you can navigate the complexities of online advertising and maximize your marketing efforts.

How to build the perfect marketing team for your business No matter where you are in your business journey - whether you are just starting out or if you are scaling up - you need marketing to grow. Understanding the range of skills required and your options for building the perfect team is critical for your success. Even if you are a solopreneur starting on a shoestring budget, you will need to cover much of what we will talk about today. You are also going to want to listen carefully so...

In this episode of the Marketing Guides For Small Business Podcast, we discuss various lead-generation strategies for small businesses looking to increase their customer base. From utilizing social media and email marketing to implementing SEO tactics and hosting webinars, this episode covers a range of effective techniques to generate more leads and ultimately drive business growth. Tune in to learn how to attract and convert potential customers into loyal clients for your small business.

In this episode of Marketing Guides For Small Business, we have a special guest, Jessica Embree from TULIP - Print Marketing, who will be sharing insights on why print marketing is still relevant in today's digital age. Join us as we discuss the power of tangible marketing materials, the importance of incorporating print into your overall marketing strategy, and how to effectively use print to connect with your target audience. Whether you're a small business owner or a marketing...

In this episode of the Marketing Guides For Small Business Podcast, we delve into the latest Local Consumer Review Survey for 2024. We discuss the key findings and insights from the survey, including the growing importance of online reviews for small businesses, the impact of positive reviews on consumer decision-making, and strategies for businesses to effectively manage and leverage customer reviews. Tune in to learn how you can use customer feedback to enhance your marketing efforts and...

In this episode of the Marketing Guides For Small Business Podcast, we have a special guest, Jay Tinkler, co-founder of Remarkably, a marketing agency that specializes in helping small businesses reach their full potential. Jay shares his insights and expertise on effective marketing strategies for small businesses, offering practical advice and tips for success in today's competitive market. Tune in to learn how you can elevate your marketing efforts and stand out from the crowd.

Unlock new growth opportunities through programmatic advertising. Join our expert marketers as they demystify this dynamic landscape, providing actionable insights on targeting, ad formats, measuring success, and overcoming challenges - empowering small businesses to maximize their advertising ROI and stay ahead of the curve

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of email marketing. We discuss the importance of building an email list, crafting engaging content, and optimizing your emails for better open and click-through rates. Whether you're just starting out with email marketing or looking to improve your current strategy, this episode has valuable tips and insights to help you make the most of this powerful marketing tool. Tune in to learn how to effectively...