In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.
Published 07/27/23
In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser.
It's typically effective, sometimes surprising and capricious - but certainly worthwhile considering when we need growth.
Enjoy!
Published 06/17/23