Marketing MasterClass - Psychology in Communication Podcast -

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Michal Szaniecki

Marketing MasterClass

Psychology in Communication

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

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Recent Episodes

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33. Power of serendipity in building brand concepts

In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.

Published 08/04/23

Marketing MasterClass - Psychology in Communication

Published 08/04/23

32. Obliquity as a shortcut to build important brand equities

In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.

Published 07/27/23

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