In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town. François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of experience with Capitec Bank. François is passionate about delivering omni-channel marketing strategies that drive customer engagement, loyalty, and growth. Prior to his current role, François honed his retail marketing expertise at the Shoprite Group, where he spent six years as Marketing Manager. In this capacity, he managed marketing and promotional activities for Africa's largest food retailer, operating across 15 countries. His extensive experience in both banking and retail sectors underscores his ability to create impactful marketing campaigns that resonate with diverse audiences.