Dillon McEvoy is the Head of Marketing for Cow & Gate at Danone, where he oversees brand strategy, portfolio management, and equity development for the UK and Ireland. With over 12 years of experience in global FMCG marketing across leading companies like Reckitt, AB InBev, and Danone, Dillon has spearheaded award-winning campaigns, innovative product launches, and transformative business strategies. From launching evian’s first sparkling water to creating sustainability-driven...

Caileigh Lombard is a seasoned global marketing leader with over a decade of experience driving growth through smart strategies and operational excellence. Currently with Walmart, Caileigh has led high-impact creative campaigns that boosted customer engagement and streamlined operations. Previously, she held key roles at Meta, where she optimized global campaign effectiveness and pioneered innovations in agency collaboration. With degrees from the University of Cape Town and Vega School,...

Sithabile ‘Star’ Kachisa is Spotify Head of Marketing for Sub-Saharan Africa who drives the brand’s growth across the region. With over two years at Spotify, she’s been instrumental in shaping exciting marketing strategies that resonate with local audiences. Before Spotify, Star led brand innovation at big names like L'Oréal, Diageo, and Johnson & Johnson, managing portfolios and launching standout campaigns across multiple markets. A proud recipient of the Future is Female Award,...

Claire Daugherty is a seasoned expert in the creator economy, with extensive experience leading global marketing initiatives for Meta and Uber. As a recognized influencer marketing pioneer, Claire has driven high-impact campaigns that blend creativity with data-driven strategies, earning accolades like the Webby Award and a finalist spot for Brand Marketer of the Year. With a career that spans roles at top agencies and brands, Claire specializes in content marketing, brand storytelling, and...

In this episode we chat to Claire Kelly, in partnership with the Trinity College Dublin's DUBES Society. Claire Kelly serves as the Head of Creative Partnerships at Google, where she has spent over a decade driving creative solutions for clients through the company's innovative platforms. Currently based in New York, Claire leads the Creative Works team, partnering with agencies to tackle complex business challenges in the digital age. Her extensive experience includes roles such as...

In this episode we chat to Kirby Gordon, in partnership with the Red & Yellow Creative School of Business in Cape Town. Kirby plays a crucial role as the Chief Marketing Officer of FlySafair, South Africa's largest low-cost airline. He oversees all of the airline's marketing, from attracting new customers to managing the FlySafair brand. With over nine years of experience in the role, Kirby has helped FlySafair capture an impressive 67% of the market for domestic flights in South...

In this episode we chat to the incredible Mariota Essery, in partnership with the Red & Yellow Creative School of Business in Cape Town. Mariota Essery is a globally recognized Executive Creative Director with over 20 years of experience in Cape Town, London, Amsterdam, and now Los Angeles. Originally from South Africa, she currently leads creative efforts at DoorDash, a company with over $2 billion in marketing spend and the largest food delivery platform in the U.S At DoorDash, she...

In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town. François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of experience with Capitec Bank. François is passionate about delivering omni-channel marketing...

In this episode, we chat to the legendary Matthew Bull at the Cannes Lions International Festival of Creativity 2024. For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA’s most innovative CPG marketer and No 4 overall...

We sit down with Andisa Ntsubane, the Managing Executive for Brand, Marketing, and Communications at Vodacom Group Limited, a key player in Africa's technology communications sector. With over two decades of experience spanning various industries, including roles at Old Mutual Limited and Microsoft, Andisa brings a wealth of expertise to his current position. He is also the Global President of B2B at Cannes Lions 2024.  Recognized as a leader in his field, Andisa has received...

We sit down with the powerhouse Rachel Conlan, the Global Chief Marketing Officer of Binance, the cutting-edge, transformative platform at the forefront of the crypto revolution. With a user base of 190 million worldwide and growing, Binance could be the 8th largest country on Earth! In this episode, our Chief Growth Officer, Declan Hollywood, explores Rachel’s remarkable 20-year career in marketing, from her tenure as Global CMO for Havas in New York to her bold pivot into the world of...

In this episode, we spoke to the inspiring Zumi Njongwe, the dynamic Marketing Director of Nestle. With over four years at the helm of Nestle’s marketing and a rich history at Diageo, Zumi brings a wealth of experience and passion for building beloved brands. Our Chief Growth Officer, Declan Hollywood, explores Zumi’s journey from spearheading iconic brands like Guinness across Africa to leading the charge at Nestle. Dive into a conversation about the power of food, the magic behind...

Another episode has landed! In this instalment, we spoke to Frank Haresnape – a fellow South African, and, the Global Brand VP for Unilever's Knorr & Scratch business unit. Based in Switzerland, Frank leads a team of over 100 marketers, driving the brand’s global marketing and advertising efforts. is purposeful and passionate about the work he does, Jon Ratcliffe delves into Frank’s passion for turning dreams into reality and harnessing the power of brands to be forces for good. Frank...

It’s cheeky, it’s tasty, it’s continuously on the pulse of social affairs - it’s Nandos. This week, we speak to the man responsible for the iconic marketing components of Nando’s in over 13 countries, Doug Place. The conversation with the fellow South African is much like any cheeky Nando’s ad you’ve ever seen - highly entertaining, enlightening and filled with subtle wisdoms.

It’s iconic, it’s innovative, it’s at the heart of sustainable marketing - it’s Unilever's Hellmann’s. In this episode, Christina Bauer-Plank, the former Global Vice President for Hellmann's shares how her rich background in chemistry, R&D, and marketing aided her in mastering the art and science of building brands with purpose. Our CEO and Founder, Jon Ratcliffe, delves into Christina’s journey from an Austrian farm to the helm of a global powerhouse. Discover how her intrinsic...

We’re back with another episode! In this enlightening conversation, Jon Ratcliffe sat down with a fellow South African, Tracy-Lee Edwards, Head of CRM & Digital Marketing at Friesland-Campina. Jon chats to Tracy about her experience as a leader in business and her lessons learnt along the way. Tracy is a busy-bee with a world of experience and this episodes proves to be a very insightful conversation.

The first episode of Masterclass in Marketing has landed! This week, we speak to Leigh Thomas, Meta’s Vice President of Clients & Categories. Leigh has over 20 years of experience in Creative Agencies, is a proud Women in Communications and Marketing London executive, and a BIMA Top 100 achiever. This episode is so worth the listen!