Sithabile ‘Star’ Kachisa is Spotify Head of Marketing for Sub-Saharan Africa who drives the brand’s growth across the region. With over two years at Spotify, she’s been instrumental in shaping exciting marketing strategies that resonate with local audiences. Before Spotify, Star led brand innovation at big names like L'Oréal, Diageo, and Johnson & Johnson, managing portfolios and launching standout campaigns across multiple markets. A proud recipient of the Future is Female Award, Star holds an MBA from EDHEC Business School in France, and a BSc in Chemistry from the University of Cape Town—blending science with creativity to craft winning marketing moves.