Copywriting: The Backbone of Content Marketing - Listen -

Copywriting: The Backbone of Content Marketing

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In today's episode of Marketing Matters, Lina and Sarah sit down to discuss copywriting and how it can make or break your B2B marketing. Highlights: What is copywriting? Different types of copywriting for B2B What makes copywriting effective? How to add copywriting to your marketing strategy Resources: 70% of B2B marketers use content Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on Monday after next! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

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