In today's episode of Marketing Matters, Lina, Sarah, and Kara sit down to discuss all things Mar-Tech, or marketing technology. They dive into what mar-tech is, the digital age that has allowed it to grow, and how your company can utilize it in today's competitive business environment.     Highlights: What is Mar-Tech? How can a company combat privacy concerns surrounding data tracking and analytics? How and why should you apply Mar-Tech to your company? Authenticity is more important than efficiency   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on Monday after next! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.