In today's episode of Marketing Matters, Lina and Sarah sit down to discuss analytics's role in effective marketing on a budget. They emphasize the importance of focusing on specific analytics based on your unique objectives and determining how you measure success.    Highlights: What is Analysis Paralysis and how to avoid it Determine how you measure success The top two most common marketing objectives The traditional funnel from objectives to analytics Pros & cons of creating certain types of benchmark goals   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on Monday after next! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.