In today's episode of Marketing Matters, Lina and Sarah sit down to explain everything about Lead Generation, from how to measure it to how to do it and more! They illustrate this complex concept in an easy-to-understand lead generation funnel to help you make the most of your marketing efforts.   Highlights: Why lead generation is imperative to a business’s success How to properly track leads Why sales and marketing teams must work together How to identify a quality lead   Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.