In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss why the two need to be treated differently within the business world. Then, they explain the contrast between account-based marketing and inbound marketing within B2B marketing.     Highlights:  The difference between B2C and B2B marketing   Account-based marketing vs. inbound marketing  How do B2B marketing and sales work together?    Resources from the episode:  Reference Episode: What marketing and the military have in common      Follow us!  Instagram