In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which to focus on first when growing your team can be difficult. Lina and Sarah discuss the importance of defining business objectives upfront to determine which area needs your attention.    Highlights: Marketing and sales are more like cousins than twins (Lina and Sarah explain) Define your desired outcomes first to make decision-making easier Evaluate what areas of your business need support to achieve marketing & sales alignment     Reference episode: What marketing and the military have in common     Follow us!   Instagram LinkedIn Facebook     Be sure to subscribe and rate the podcast!   We’ll see you in two weeks!   Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours.