Lots of companies get stuck after step 1 – building a website. But, just because you have a website doesn’t mean you’ll automatically get any visitors. It’s not 1992, after all! So, how can you start generating web traffic in 2023? Join Lina and Sarah on today’s episode of Marketing Matters to discover the importance of maintaining an effective website. They discuss the role of a website for your business (especially if you're business-to-business or B2B) and its significant effect on your customer’s perception of you. To help you establish and uphold an impressive website, Sarah shares her 3-step website maintenance plan that you won't want to miss!   Highlights: What does it mean for your website to be your 24/7 salesperson, lead trap, and content hub? How can you put yourself in your customers' shoes to improve your SEO? How often should you be updating your website? What is Sarah’s 3-step website maintenance plan? Follow us! Instagram LinkedIn Facebook   Be sure to subscribe and leave a comment or review! We post new episodes every other Monday. Marketing Matters is brought to you by ADV Marketing - Full-service marketing, content creation & B2B lead generation.