The psychology of marketing is often overlooked, but the truth is that people act on instinctual behaviors. Learning how to harness the power of these biases can contribute to major growth of your business. On today's episode of "Marketing Matters," Morgan and Sarah are discussing what consumer behavior is and how you can implement different aspects into your marketing strategy. We'll discuss a few different biases that humans have, and give examples of how they are seen in businesses everywhere. Highlights: What is consumer behavior? What are consumer biases that every business should know? How can you implement consumer biases into your marketing strategy? What is A/B Testing? Why is consistency important? Resources: Nudge Thinking Fast and Slow Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing