Clicks, Tricks, and Marketing Magic: Book Review with Alan and Lorraine In this episode of Clicks, Tricks, and Marketing Magic, hosts Alan and Lorraine dive deep into Ashutosh Tripathy's insightful book, Clicks, Tricks, and Marketing Magic. Together, they break down the 12 digital marketing case studies from the book, unpacking the viral strategies that have propelled brands like Red Bull, Nike, HubSpot, and Wendy’s into the spotlight. Alan and Lorraine guide listeners through the key...

Welcome back to Marketing Mayhem: Whimsies and Wonders! In today’s colorful episode, "The Peculiar Palette of Marketing," we’re diving deep into the vibrant yet chaotic world of marketing in the age of artificial intelligence. Buckle up as we navigate through the twists and turns of this new landscape, exploring how AI is reshaping everything from job roles to consumer interactions. AI Just Stole Your Job: We kick things off with a frank discussion about how AI is replacing traditional...