In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike. From his journey in e-commerce to developing his agency and exploring the new frontier of social commerce, Jordan provides actionable steps for brands looking to break into TikTok’s dynamic shopping platform. Whether you’re curious about the potential of TikTok Shops or looking for strategies to stand out, this episode has something for everyone aiming to expand their digital sales footprint.