In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike. From his journey in e-commerce to developing his agency and exploring the new frontier of social commerce, Jordan provides actionable steps for brands looking to break into TikTok’s dynamic...

In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue.  Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buyer personas. Henrik emphasizes the value of being the...

In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also finding potential in medium performers through...

This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns. Throughout the episode, you’ll get tips on understanding the relationship between different metrics when...

In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on ...

In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters. Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it’s so important to hav...

In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on...

In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry...

In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...

In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importanc...

In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback. During the episode, you’ll learn how to create a 90-day creative strategy plan, hear Colby’s thoughts on why customization and flexibility are so important within a strate...

In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.The episode de...

In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solutions. Deena outlines several red flags to watch out for when hiring agencies and provides helpful tips for building effective onboarding proce...

In this episode of Marketing Mindset, Colby talks to Magnet Monster CEO Wiehan Britz about email marketing strategies for eCommerce brands, gaining UGC from customers, and more. Focusing on retention and driving growth, they discuss how different marketing tools and techniques can be adapted to suit businesses at various revenue stages—from startups to large enterprises. Wiehan discusses the strategic use of data to personalize marketing efforts, the integration of traditional marketing ...

In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the delivery of creative services.During their discussion, they stress the importance of adapting their approach to meet each client's specific needs and give...

In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google...

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and ...

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator ...

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of p...

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. The...

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses ...

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners.  Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and...

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors. John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives. We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social...