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How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...
In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike....
Published 11/14/24
In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue.
Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re...
Published 10/31/24