In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, who founded Prohibition, an award-winning PR agency in Leeds together in 2012, and have worked together for almost 20 years. Chris and Will make the case for authentic influence and why we need to do something about fake followers, and influencers backed by bots. Chris has a rant about pitching, Will craves company and Ben likes George Clooney. Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast here.