For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, who founded Prohibition, an award-winning PR agency in Leeds together in 2012, and have worked together for almost 20 years.
Chris and Will make the case for authentic influence and why we need...
Published 11/11/24
In this episode, host Ben Norman is joined in Marketing Room 101 by brand and tone-of-voice consultant Vikki Ross, who has spent over two decades working with some of the world’s most well-known brands, including Virgin Media, Sky, and Sony Music.
Vikki outlines her case for human creativity and...
Published 10/28/24