Episodes
In episode #2862, Eric Siu and Neil Patel collaborate with Hubsot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar. They discuss the future of marketing, focusing on SEO, AI's impact on search, and the importance of adapting to new trends.
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TIME-STAMPED SHOW NOTES:
(00:00) The Future of Marketing: An Overview
(00:59) SEO in...
Published 11/12/24
In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss "Radar" on X, a real-time social listening tool for tracking trends, and TikTok's Creator Insight Tool, which highlights high-demand, low-supply topics. Perfect for marketers looking to stay ahead on social trends and content ideas!
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel...
Published 11/11/24
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challenges and strategies related to lead generation, particularly through YouTube ads. They also discuss expanding skill sets, innovative marketing strategies, and navigating sales challenges.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel...
Published 11/09/24
In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency to potential disruption. Discover what this means for the future of sales!
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TIME-STAMPED SHOW NOTES:
(00:00) The Rise of AI in Sales
(03:14) Disruptive Pricing Models in AI
(04:39) That’s...
Published 11/08/24
In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of adaptation, and the evolving role of marketers as they leverage AI tools to enhance productivity.
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TIME-STAMPED SHOW NOTES:
(00:00) The...
Published 11/07/24
In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the app development process. They also highlight the enduring relevance of blogging, especially in generating leads and revenue, despite the growing popularity of video platforms like YouTube.
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Published 11/06/24
In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on how these "marketing wars" drive engagement and the best strategies for comparing products effectively to boost conversions.
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TIME-STAMPED SHOW NOTES:
(00:00) The Battle of Email Marketing...
Published 11/05/24
In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment.
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TIME-STAMPED SHOW NOTES:
(00:00) The Rise of AI...
Published 11/04/24
In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts as a trusted media source, contrasting it with traditional media.
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TIME-STAMPED SHOW NOTES:
(00:00) Economic Outlook Post-Election
(03:09)...
Published 11/02/24
In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washington Post, and the intersection of politics and business.
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TIME-STAMPED SHOW NOTES:
(00:00) Podcast Viewership: A Political Comparison
(02:53)...
Published 11/01/24
In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thorough due diligence, understanding cost structures, and the necessity of cultural integration within acquired companies.
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TIME-STAMPED SHOW...
Published 10/31/24
In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.
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Published 10/30/24
In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, innovative marketing strategies, and the impact of AI on productivity and societal progress.
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TIME-STAMPED SHOW NOTES:
(00:00) SearchGPT gives brands 4x more referrals vs. Perplexity
(01:32)...
Published 10/29/24
In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth.
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TIME-STAMPED SHOW NOTES:
(00:00) This LinkedIn ads tool will automatically retarget ICP visitors...
Published 10/28/24
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel...
Published 10/26/24
In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth.
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TIME-STAMPED SHOW NOTES:
(00:00) Attention doesn’t move sales or other brand outcomes, studies...
Published 10/25/24
In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Is SEO...
Published 10/24/24
Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher.
Watch the full interview here.
Get a copy of Seth Godin's newest book: "This is Strategy."
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Check out more of Eric’s...
Published 10/23/24
In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why the true moat for businesses lies in brand value and creativity.
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TIME-STAMPED SHOW NOTES:
(00:00) Can a podcast help you raise money? 20VC raises $400 million
(02:24) The problem with all...
Published 10/23/24
In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy the New York Jets, discusses VFriends, his business philosophies, and much more.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Ambitions
(02:49) Building Business Empires
(05:47) Family...
Published 10/22/24
In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Podcast...
Published 10/21/24
In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators employ, effective client acquisition methods on LinkedIn, and the significance of providing value in outreach efforts.
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TIME-STAMPED SHOW NOTES:
(00:00) How this guy gets 207M YouTube views per...
Published 10/18/24
In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.
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TIME-STAMPED SHOW NOTES:
(00:00) Klarna's aggressive use of AI to cut on marketing and...
Published 10/17/24
In episode #2842, Eric Siu and Neil Patel discuss the lucrative model of affiliate SEO, the potential impact of AI on call centers, a comparative analysis of revenue per employee across different companies, the debate on outsourcing availability for entrepreneurs, and the importance of advertising for business growth.
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TIME-STAMPED SHOW...
Published 10/16/24