Episodes
In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Would Grow...
Published 08/02/21
In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them. [00:57] Throwing dinners as a way of...
Published 08/01/21
In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop). [00:33] The numbers around course completion. [00:59] What...
Published 07/31/21
In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021. [00:25] Learning from and hiring the best marketers. [00:36]...
Published 07/30/21
In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading. [00:27] You learn the most by doing; reading can only get you so far. [01:22] An example of why it is important to go out...
Published 07/29/21
Today we are going to talk about How Big is Facebook Going to Get?
Published 07/28/21
In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Seriously Consider Dropping Out of College. [00:38] Neil and Eric both took longer than the allotted time to finish college. [01:06] What agency is and how it relates to being in...
Published 07/27/21
In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient. [00:30] Number 1: Conversion.ai, the great copy tool! [00:53] Number 2: UiPath, an excellent way to streamline several tasks. [01:44] Number 3: Google...
Published 07/26/21
In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur. [00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer. [01:55] Marketing is...
Published 07/25/21
In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Clients Can Break Your Business [00:29] An example of how a big client could break your business. [00:47] If you are not set up to deal with a big client,...
Published 07/24/21
In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon. [00:29] The first trait you can...
Published 07/23/21
In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketers Should Be Angel Investors. [00:29] Defining an angel investor: someone who invests in early stage companies. [00:44] Why there is no limit on how much angel...
Published 07/22/21
In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Student Athletes Can Now Make Money Through...
Published 07/21/21
In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term. [00:35] Drop-in audio is here to stay as a feature. [01:37] How many people are...
Published 07/20/21
In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely. [00:30] The difficulty of...
Published 07/19/21
In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less. [00:30] Honing in on a specific problem...
Published 07/18/21
In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The...
Published 07/17/21
In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account. [00:32] Tip 1: post wins about people in the company. [01:08] Tip 2: humanize the people in your company by sharing personal details about them....
Published 07/16/21
In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil & Eric Would Invest In Today. [00:40] Why Neil recommends investing in yourself first and foremost. [01:18] You get rich by doing something really, really well, so learn as much as you can! [01:51] The difference between...
Published 07/15/21
In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Teach Without Giving All the Answers. [00:51] The main way course creators don’t give away too much content. [01:44] How Eric and Neil’s approach differs from normal course creators. [02:02] Hear what you should not...
Published 07/14/21
In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch. [00:26] Leveraging your...
Published 07/13/21
In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021. [00:40] Rising ad costs and the need to focus on CRO. [01:17] Jumping on shoppable live...
Published 07/12/21
In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today? [00:30] Why some people don’t see...
Published 07/11/21
In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them). [00:47] Scarcity, authenticity, and the...
Published 07/10/21
In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of...
Published 07/09/21