Discover how loneliness affects our attachment to possessions and learn practical decluttering strategies for the holiday season. Full Episode Show Notes: https://www.marketingsciencelab.org/p/loneliness-clutter-connection-holiday-decluttering-tips Source: Hu, B., Cole, C., & Wang, J....

Source: Pai, C.-Y., Young, K.-Y., Liska, L.I. and Laverie, D. (2024), I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2414 | Full episode...

Source: Grappi, S., Pauwels, V., Pedeliento, G. and Zarantonello, L. (2024), "How nostalgia in advertising increases brand love: a cross-country study", Journal of Product & Brand Management, Vol. 33 No. 7, pp. 869-887. https://doi.org/10.1108/JPBM-12-2023-4857 Full show notes:...