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Decoding the science of digital persuasion.
Marketing Science Lab
Welcome to the Marketing Science Lab, where data meets strategy. Join us as we dissect the latest marketing research, uncovering the science behind consumer behavior and effective campaigns. We translate complex studies into actionable insights, empowering you to make informed decisions and achieve measurable results. www.marketingsciencelab.org
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Ratings & Reviews
Very informative and innovative concept
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“Alex makes the show feel like a casual coffee conversation about marketing research.”
Jossealex via Apple Podcasts ·
United States of America ·
11/11/24
Recent Episodes
Discover how loneliness affects our attachment to possessions and learn practical decluttering strategies for the holiday season.
Full Episode Show Notes: https://www.marketingsciencelab.org/p/loneliness-clutter-connection-holiday-decluttering-tips
Source:
Hu, B., Cole, C., & Wang, J....
Published 11/17/24
Published 11/17/24
Source:
Pai, C.-Y., Young, K.-Y., Liska, L.I. and Laverie, D. (2024), I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2414
| Full episode...
Published 11/10/24
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