In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing.  Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys. Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy.  Suzanne also shares her thoughts on leveraging AI in writing, balancing personal well-being with business growth, and the critical role of intuition and authenticity in creating genuine marketing campaigns. Tune in for a conversation that promises to enlighten and empower your marketing approach! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/462.