In this episode of our marketing podcast, we focus on creating engaging evergreen content that drives sales and conversions. We get into WHY evergreen content is key to scaling a business and why it should be planned from the start.  What we chat about: Importance of understanding your audience Using effective market research strategies Implementing a five-step process (purpose, obstacle, visualize, priority, and path) for developing content Making it easy for the audience to take the next action and providing clear calls to action within the content to increase conversions If you are interested in mastering the art of creating evergreen content, implementing it, and getting a TONNE of bonuses, join us inside my free 4-day bootcamp, “Skyrocket your sales with Evergreen Content”. You will also get me answering your burning questions live!   JOIN US INSIDE THE FREE 4-DAY BOOTCAMP CONNECT WITH ME ON INSTAGRAM