Episodes
Welcome to another episode of the Marketing That Leads Podcast! Today, I’m sharing an exciting update about a big change in my business. After much consideration, I’ve decided to move from Kajabi to Kartra. I’ll walk you through the five major reasons behind this decision and how it’s transformed my processes and reduced expenses.
Why Kartra’s affiliate program features outshine Kajabi’s limitations.How Kartra truly delivers as an all-in-one platform.The surprising ways I cut my software...
Published 11/18/24
Welcome to another episode of the Marketing That Leads Podcast! After a much-needed two-month break, I'm back, and today’s episode is all about the lessons, insights, and epiphanies I experienced during my time away from the business.
From behind-the-scenes revelations to personal breakthroughs, I'm diving deep into my journey and sharing what this pause taught me about life, business, and growth.
Here's what to expect from this episode:
Why I took time off from my education business and the...
Published 11/11/24
Sharing a podcast update with you all!
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Published 08/22/24
Today, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series!
Here's what to expect from this episode:
Proven techniques for writing subject lines that guarantee high open ratesHow to make your email content hyper-relevant to different segments of your audienceStrategies to overcome the fear of sending multiple emails per weekThe importance of environment and...
Published 08/19/24
In today’s episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you haven’t listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule.
Here's what to expect from this episode:
The importance of having an engaged email list for your businessEffective...
Published 08/12/24
Today, I’m excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where we’ll dive into how to get consistent with your email marketing and make sales from your emails.
Here’s what to expect from this episode:
My personal journey with email marketing and the challenges I facedThe pivotal moment that changed my email marketing gamePractical tips to make email marketing a non-negotiable part of your businessHow to write emails without...
Published 08/05/24
Today, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving.
Here's what to expect from this episode:
Identifying the root causes of marketing burnoutStreamlining your content creation processFocusing on high ROI platforms for better resultsCreating a simple marketing plan that works for you
By the end of this episode, you'll have actionable steps to...
Published 07/29/24
Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability.
Here's what to expect from this episode:
Creating a content ecosystem to drive consistent salesBuilding brand awareness and trust through expert contentExploring additional income streams beyond your core offersMonetizing your blog with brand collaborations and affiliate programs
By the end of this...
Published 07/22/24
Today, we delve into how to write blog content that doesn’t feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy.
Here's what to expect from this episode:
Writing like you speak for authentic connectionFocusing on providing value to solve client problemsIntegrating personal stories and case studiesAvoiding jargon and overly promotional language
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Published 07/15/24
Today, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine.
Here's what to expect from this episode:
Prioritising and planning your blog content effectivelyRepurposing content to maximise reach and save timeSetting boundaries and managing your...
Published 07/08/24
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how you can make sure that a blog will work for your niche. This episode is packed with insights and strategies to help you determine if blogging is the right fit for your industry and how to get started effectively.
Here's what to expect from this episode:
Evaluating if your ideal clients use search engines to find solutions.Understanding the multiple roles a blog can play beyond SEO.How to repurpose blog...
Published 07/01/24
In this episode of the Marketing That Leads Podcast, we dive deep into why your blog might not be bringing in new leads and sales, even if you've been diligently posting content.
Whether you’ve paused blogging due to lack of results or you’re on the brink of burnout trying to make it work, this episode is for you. With over 12 years of blogging and SEO experience, I’ll guide you through the two main problems that could be hindering your success: traffic and conversions.
Here's what you can...
Published 06/20/24
In this episode of the Marketing That Leads Podcast we delve into how you can maintain a blog even if you don't enjoy writing or prefer not to write numerous posts. We'll explore flexible strategies and tips to keep your blog active without the stress of constant content creation.
Here's what to expect from this episode:
How to maintain a blog with minimal writingThe myth of consistent content and its necessityQuality over quantity: focusing on impactful blog postsUsing the Minimal Viable...
Published 06/19/24
Welcome to another episode of the Marketing that leads podcast. This is the most imperfect episode I've ever recorded, in fact I recorded this from my bed whilst feeling quite sick. This is a little launch diaries episode where I'm sharing how I'm not stressed during this launch, even if I am stuck in bed, because of 3 things I have set up in my business that help bring in sales, even when I'm not feeling well. Enjoy!
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Published 06/18/24
In this episode of the Marketing That Leads Podcast, we're diving into how you can add $1,000 in monthly recurring revenue to your coaching business using evergreen blog content. This is a replay of a masterclass I recently hosted. If you want to see the visual, click here.
Here's what to expect from this episode:
How a blog will help you increase your monthly recurring revenue by at least $1000, so you can always cover your monthly expenses and stay visible even when you’re going through...
Published 06/18/24
In this episode of the Marketing That Leads Podcast I talk about how a blog helps you stay visible, even when you're going through a slow season or a hard period in life.
Here's what to expect from this episode:
Maintaining Visibility: Learn how to keep your business running and visible, even during personal challenges.Backup Plan for Coaches: Understand the importance of having a backup plan for your business when life hits hard.Evergreen Content: Discover why evergreen blog content is a...
Published 06/17/24
#77 - How long does a blog take to give you results like leads and income?In this episode of the Marketing That Leads Podcast I touch on how long it takes for a blog to give you results, specifically for coaches, course creators, and service providers who want more leads and income.
Here's what to expect from this episode:
Blogging Myths: Debunking the myth that blogs take too long to show results.Success Stories: Real-life examples of rapid results from blogging, including leads and sales...
Published 06/10/24
In this episode of the Marketing That Leads Podcast we delve into my recent autoimmune diagnosis and how it has transformed my business and made me make an unexpected pivot.
Here's what to expect from this episode:
Business Adjustments: Understand the strategic pivots I implemented to reduce stress and maintain profitability.Profit Squeeze: Understanding financial challenges and how I handled them.Team and Expense Management: Tough decisions I made to streamline my operations.Focus on...
Published 06/03/24
In this episode of the Marketing That Leads Podcast we delve into a personal story about my recent autoimmune diagnosis and what it means for my business. I know many of you are also managing health challenges while running your businesses, so I hope sharing my journey provides some insight and support.
Here's what to expect from this episode:
Diagnosis Journey: Learn how I discovered my autoimmune condition and the impact it had on my health.Lifestyle Changes: Discover the drastic changes...
Published 05/27/24
In this episode of the Marketing That Leads Podcast we delve into what to do if your blog is not seeing results. Whether you're active or not, this episode is for those who want to see their blog achieve its true potential. We'll explore strategies and insights to turn things around and help your blog thrive.
Here's what to expect from this episode:
Data vs. Feelings: Learn the importance of analyzing data over relying on feelings to understand your blog’s performance.Reassessing Your...
Published 05/20/24
In this episode of the Marketing That Leads Podcast, we talk about the blog strategy for Coaches that drives sales to your offers.
We talk about:
Why having a blog is crucial for coaches, contrary to popular belief in the coaching industry.
The importance of choosing one offer to focus on and conducting deep market research to understand objections and questions.
How to create an evergreen content ecosystem around your offer, consisting of 10 to 16 pieces of content.
Tips on...
Published 05/13/24
In this episode, I discuss how to create a high-converting quiz in a day to boost lead generation and engagement in your business.
Here's a sneak peek of the topics covered:
Discover why quizzes are an effective lead magnet and why they boast high conversion rates.Learn about Interact, a user-friendly quiz-building platform, and its AI quiz builder feature.Understand the process of designing quiz results and questions, and how to personalize your quiz for maximum engagement.Explore post-quiz...
Published 05/06/24
In this episode, I talk about how to increase your website traffic every month.
The points we discuss:
Learn how to create SEO-optimized evergreen blog posts aligned with your offers to attract organic traffic from search engines like Google.
Discover how to leverage Pinterest to amplify your blog, podcast, and YouTube content, driving consistent traffic to your website month after month.
Understand the importance of focusing on high ROI tasks for automated traffic generation, reducing...
Published 04/29/24
In this episode, we chat about what's working on Pinterest in 2024.
I cover:
Discover how to create pins leading to evergreen blog content aligned with your offers, driving consistent traffic to your website.
Learn the power of leaning into trends on Pinterest and how it can rapidly boost your traffic by tapping into popular topics.
Explore the importance of creating fresh content for Pinterest to keep your audience engaged and drive ongoing traffic.
Understand why patience is key on...
Published 04/22/24