In this episode, we delve into the systems you need desperately in your business.  What we chat about: Learn why having systems in place is crucial for achieving your business goals. Discover how lack of systems can lead to missed opportunities and lost revenue. Understand the difference between working in your business and working on it. Learn how systems can alleviate stress and bring clarity to your business, can lead to scalable growth and increased profitability, and  ensure smoother...

In this episode, we chat about automations, specifically the three-step task automator you'll learn inside my new membership called EASE Club.  Here's what to expect from this episode: The importance of systems and automation in scaling your business. How EASE Club can help overworked coaches, course creators, and service providers achieve their income goals by automating manual tasks. Overview of the benefits of joining EASE Club, including saving time, organizing launch systems,...

In this episode, we chat about how you can stay consistently organized in your business.  You’ll hear about:  Strategies to maintain organizational consistency, even when faced with challenges. The importance of setting up systems and automations to streamline your workflow. Practical tips for organizing digital files and prioritizing tasks effectively. Real-life examples and personal anecdotes illustrating the benefits of staying organized. I invite you to join the waitlist for our...

In this episode, we dive into how lacking systems in your business can limit your client load or new course students.  I cover: The importance of systems in handling new clients or course enrollments efficiently. How manual tasks can lead to scrambling and inefficiency in managing new business. The benefits of automating processes like client onboarding and follow-ups. Personal experiences highlighting the impact of implementing effective systems. If you're ready to streamline and...

In this episode, we discuss the 4 step framework that allows you to automate your business to save time, and generate automated leads and sales.  We’ll cover: Joining the ‘Ease Club’ membership to get exclusive insights into replacing manual tasks with automated systems, boosting productivity, and hitting income goals effortlessly. Learning the importance of tracking time with tools like Clockify to identify time-wasting tasks, automate processes, and delegate responsibilities effectively...

In this episode, we discuss the benefits of tracking/categorising tasks, simplifying workflows, and delegating responsibilities so you can save time. We go over: Using systems and automations to improve productivity and reduce time-wasting tasks. Importance of tracking time with tools like Clockify to understand where time is spent, identify tasks that can be automated or delegated, and simplify workflows Automating as many tasks as possible using tools like Zapier and workflows within the...

In this episode, I share insights on how to effectively organise and plan launches for bootcamp events or otherwise. We’ll focus on what systems I have in place that eases the process for my own business. We’ll cover: Significance of organisation in reducing stress during launches, allowing for full energy and focus, which ultimately leads to bigger launches and better outcomes Key strategies such as using certain tools, creating SOPs, and maintaining detailed Google Docs for content,...

In this episode, I give you my top tech programs that make my business automated, systemized, and simple. Steal my tech stack that’s designed to save time, reduce stress, and enhance sales. We go over: An overview of my tech stack and why I choose them for my business The best project management tool that serves as a centralized hub for team collaboration and task management The best automation workflow tool that tracks customer purchases, manages failed payments, and streamlines business...

In this episode,we chat about the value of an onboarding system that will give you a massive amount of data to steer your business into getting more dream clients and more sales. This simple system will optimize sales, clarify messaging, and enhance client satisfaction We dig into: Getting into your current client's head to attract more dream clients and tailor your messaging The power of an intake form to gather valuable information about client problems, expectations, and...

In this episode, we question the importance of SEO in your blogging journey. Is it necessary? Will it make or break your business success? We’ll talk about it all in this bite-sized episode. You’ll hear about: Demystifying SEO and the techniques that can automate lead and sales generation How applying SEO to your blog posts saves you hours of hassle and stress in the long run The simplified strategy taught in the Blog Traffic Machine course to get your content on page one of Google,...

It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 4 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp. In this episode, we dive deep into the behind-the-scenes of a real-life 7-figure strategy that not only helps you hit your launch goals but also allows you to take up to three months off without sacrificing business success. We chat about: How to structure your evergreen content to give you the freedom to take breaks from...

It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 3 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp. In this episode, I reveal the not-so-secret tool that will take the need for social media out of the equation. You’ll have a business on autopilot and your dream leads falling into your lap (and funnels). The juice: The one thing that flips the switch ON for your Evergreen Content to get in front of your ideal...

It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 2 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp. In this episode, we discuss the three types of evergreen content that can be used in a business: podcasts, YouTube content, and blog posts. We explore the pros and cons of each type and emphasize which of the three has the highest sustainability and effectiveness Let’s get into: Evergreen content overview and why it’s an...

It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 1 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp. In this episode, I cover the five main reasons why a business can't scale without evergreen content. Unless you have piles of money to burn on ads and all the time in the world to kill, evergreen content is the only way your business can scale. So let’s talk about practical tips and insights on how evergreen content can be...

In this episode of our marketing podcast, we talk about the impact that evergreen content has on your business and life. We aim to make social media a CHOICE not a NEED for your business in 2024. Evergreen content is so important for a healthy business and a healthy life because it truly gives you freedom and space. The points we discuss: Envisioning a life of stripe notifications while relaxing on the beach Connecting to more leads and warmer leads that TRUST you Being visible 24/7...

In this episode of our marketing podcast, we focus on creating engaging evergreen content that drives sales and conversions. We get into WHY evergreen content is key to scaling a business and why it should be planned from the start.  What we chat about: Importance of understanding your audience Using effective market research strategies Implementing a five-step process (purpose, obstacle, visualize, priority, and path) for developing content Making it easy for the audience to take the next...

In this episode of our marketing podcast, we discuss my business plan for scaling to 7 figures in 2024 and the importance of simplifying and pruning unnecessary elements. I reveal the tactics I’ve already put in place, and the new strategies I will be implementing. I also hint at new offers and services! Let’s chat and run with each other to that 7-figure income! Here’s what we go over: Increasing profit margins by doing a software usage audit Pumping out new evergreen content while...

In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover: Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.   Outline of the two-step process for calculating content ROI.   Distinguishing the difference...

Welcome to another episode of the Marketing That Leads Podcast. I reveal the way I diversify my income in my business. I share valuable insights on diversifying your own income while giving away the details of my own business’ money-making streams. These range across different strategies and platforms. What we cover:  Importance of diversifying income streams, especially in light of events like COVID-19. 9 different ways that I earn money in my business. Significance of building...

In this episode of the 'Marketing That Leads' podcast, I discuss the highlights and lowlights of my launch debrief report for 2023. I share my biggest launch lessons and the strategies that I  plan to implement moving forward in 2024. Listen in to hear the details of an industry leader’s perspective on how to learn from your previous launches and catapult your next year’s success. We go over these main topics: Simplifying bootcamp lessons, focusing on energy management, and testing and...

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why you should update your blog posts and HOW to do it. Special thanks to Stephanie Long, who inspired this episode! Here's what we discuss: Discover the power of updating your blog posts as we redefine them as dynamic, evergreen resources. Learn why keeping your content fresh benefits your users and tells Google you're a trusted source. Uncover three key strategies to effectively update your blog...

 Welcome to another episode of the Marketing That Leads podcast! Let’s talk about the 3 points of data you must be tracking or you could be costing your business lots of business! Remember, the unsexy work behind the scenes often leads to the sexiest outcome—more profits, a thriving business, and a satisfied, data-informed entrepreneur. This is what we cover: Importance of Tracking: without tracking data, you won't know what's working and what's not. Secret Data Point #1: The specific data...

Welcome to another episode of the Marketing That Leads podcast! Today, we're delving into AI and Pinterest marketing. We'll explore ways to leverage AI to supercharge your Pinterest strategy, as well as offer some insights into areas where AI may not be the best fit. Sneak peaks of what we cover in this episode: AI for Content Ideas: AI can help generate content ideas for your Pinterest strategy Creating Multiple Pin Title Variations: Use AI to come up with various title variations for...

Welcome to another episode of the Marketing That Leads Podcast. Today, we're going to be discussing two major things you should have before you start with Pinterest. Wondering if you're ready for Pinterest and what you need in place? Here's what you’ll learn about in this episode: Preparing for Pinterest: know what you should have in place to ensure success on the platform. Two Essential Prerequisites: we discuss the two key elements to have set up before starting with Pinterest to...

Welcome to another episode of the Marketing That Leads Podcast. We've all heard the buzz about consistency, but what does it really mean, especially on Pinterest? In today's episode, we’ll break it down. I’m not here to give you generic advice. We're diving deep into tangible, real strategies for maintaining your Pinterest presence. If you've ever struggled with staying on track with your Pinterest content, listen to this episode where we will cover: How to optimize your Pinterest profile...