In this insightful episode of Marketing vs The World, host Abbie Dando sits down with Caroline Orr, co-owner of Program, to discuss the complexities of marketing in 2024 and the realities of balancing a career with motherhood. In this episode, Abbie and Caroline (Kaz) discuss:Caroline Orr’s background Journey from working in the travel industry to co-owning a marketing agency.The organic growth of Program and its focus on innovative tech and "do-good" brands.Caroline's unexpected path into marketing and how she leveraged opportunities to build her career. Marketing in 2024 The current state of marketing budgets: maintaining or shrinking, and the emphasis on making money work harder.The necessity of balancing long-term brand building with short-term sales activation.The importance of understanding which marketing channels work best for different brands.Insights into the increased importance of in-person events and community engagement in the marketing mix. Challenges and Strategies for 2024 Navigating the complexities of budget allocation in uncertain times.The need to stay agile and adapt to rapidly changing marketing trends and consumer behaviours.The growing importance of personal branding and how individuals can leverage it for professional growth. B Corp Certification Caroline's experience with Program achieving B Corp accreditation.The benefits and challenges of becoming a B Corp and its impact on brand perception.The significance of authentic commitment to ethical practices in achieving and maintaining B Corp status. Balancing Career and Motherhood The realities of mum guilt and the constant juggle between professional and personal responsibilities.Strategies for managing time and setting boundaries to maintain a healthy work-life balance.The importance of modelling a successful career while being present for family. Key Takeaways From This Episode Strategic Budgeting: Make informed decisions about where to allocate marketing budgets based on data, customer insights, and market conditions.Holistic Marketing: Balance long-term brand-building efforts with short-term sales tactics for sustainable growth.Personal Branding: Invest in personal branding as a key component of professional success.Ethical Practices: Pursue certifications like B Corp authentically to ensure alignment with your company’s values and practices.Work-Life Balance: Set boundaries and prioritise tasks to effectively manage career and family responsibilities. What you’ll get from this episodeThis episode offers valuable insights into the evolving landscape of marketing in 2024, practical advice for balancing career and personal life, and inspiration for following ethical business practices. Subscribe & Connect:Don't miss an episode of Marketing vs The World. Subscribe now and join us every other Monday for more insightful discussions and practical marketing tips. Make sure you follow us on LinkedIn and Instagram, too. Tune in next time for more inspiration and education in a very special episode with our guest discussing the latest...