In this episode of Marketing vs The World, Abbie Dando sits down with Natasha Hill, Managing Director and Co-owner of Bottle, to explore how PR can influence every stage of the funnel—not just brand awareness. They delve into the evolving landscape of digital PR, its impact on SEO, and how to integrate it across marketing strategies. On a more personal note, Natasha shares her experiences pushing herself outside of her comfort zone, both professionally and personally, and why it’s important...

In this episode of Marketing vs The World, host Abbie Dando sits down with Ash Pollak, founder of Teodophobes, to explore the art of storytelling in marketing. Ash explains why brands, particularly in B2B, must move away from traditional advertising and instead focus on entertaining their customers to build authentic connections. Ash also shares his insights on living and working remotely in Ibiza and the importance of community in both business and life. In this episode, Abbie and Ash...

In this episode of Marketing vs The World, host Abbie Dando chats with Fiona Brennan, founder of Indie Essentials, about sustainable content creation and how it can prevent burnout in marketing teams. They also explore Fiona's unique journey from the music industry to content marketing, and how creativity has influenced her approach to business and life. In this episode, Abbie and Fiona discuss: Fiona Brennan’s Background Transition from the music industry to content marketing, starting with...

In this episode of Marketing vs The World, host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and how to manage a demanding corporate career while raising a young family. In this episode, Abbie and Oliver discuss: Oliver Thomas’s Background His...

Get ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation.  Rin shares her expert advice on the importance of interviewing stakeholders and authoritative figures before creating any content. Plus, she opens up about her personal journey and how she's redefining success on her own terms. This...

Welcome to another insightful episode of Marketing Versus the World! This week, host Abbie Dando sits down with Jaye Cowle, the founder of Launch Online, a dynamic paid search agency. Together, they dive into the debate on branded versus non-branded search and explore Jaye’s proven formula for happiness at work. Tune in to discover expert strategies, industry insights, and actionable tips to elevate both your marketing efforts and workplace satisfaction. In this episode, Abbie and Jaye...

In this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express, to discuss one of the hottest topics in the digital marketing world: Google’s Search Generative Experience (SGE). We dive into whether SGE could signal the end of traditional search engines and what this means for marketers. But that’s not all—we also tackle the critical issue of financial literacy and why it’s something everyone should learn, preferably in...

Welcome to Marketing Versus the World! In this episode, host Abbie Dando chats with Ali Wallace, founder of DNA Recruit, about the best strategies for hiring top talent in the marketing field for 2024. Alongside this, Ali opens up about his journey with ADHD and how it impacts his role as a business owner. In this episode, Abbie and Ali discuss: Ali’s Journey: Founder of DNA Recruit, with 16 years of experience in the recruitment industry. Transition from working in marketing agencies to...

Get ready for an eye-opening episode of Marketing Versus the World! Join Abbie as she chats with Barney Durrant, the mastermind behind Bluebell Marketing and a former Google insider. Barney shares his invaluable experience from the heart of Google, revealing the secrets of Google Ads for tech brands. But that's not all – they also dive into a topic close to Barney's heart: digital poverty and the crucial role of mentoring in today's world. Whether you're a tech enthusiast or a marketing...

In this insightful episode of Marketing vs The World, host Abbie Dando sits down with Caroline Orr, co-owner of Program, to discuss the complexities of marketing in 2024 and the realities of balancing a career with motherhood. In this episode, Abbie and Caroline (Kaz) discuss:Caroline Orr’s background Journey from working in the travel industry to co-owning a marketing agency.The organic growth of Program and its focus on innovative tech and "do-good" brands.Caroline's unexpected path into...

In this episode of Marketing vs The World, our host Abbie Dando has a great chat with Michael Doroszuk, Senior Manager at Colgate-Palmolive, and spills the tea on what all agencies need to know about working with clients as well as why it is so important to have a hobby outside of work. In this episode, Abbie and Michael discuss: Michael Doroszuk's Background Career journey from Poland to the UK.Transition from Disney to Colgate-Palmolive.Specialisation in digital marketing and search...

In the second episode of Marketing vs The World, our host Abbie Dando sits down with John Wilson, founder of Honest Video and Xplnr, to discuss the surge in video production and why investing in video content is essential for modern businesses. In this captivating episode, they also delve into the personal side of being a business owner and the pressure and struggles of balancing professional and family life, especially from a father's perspective. In this episode, Abbie and John...

In our first-ever episode of Marketing vs The World, host Abbie Dando sits down with very special guest Rebecca McKee, founder of This Brand Works. Together, Abbie and Rebecca chat about the critical role of branding in business success, the importance of long-term brand building and the integration of creativity and data in marketing. And, because every episode unpicks a personal life challenge too, Abbie and Rebecca talk about challenges faced by female leaders in the industry. In this...

Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between. Whether you're a seasoned marketing maverick or a business owner...