In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.

In this enlightening conversation. Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, dives into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder’s expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions.

In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls.

In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian’s shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive...

This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to...

Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week’s edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI.

In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI ’deepfake’ technology, how automation will revolutionize work, and more.

In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.

Interested in DIRECTV service? Get up to $400 off when you email [email protected] with your name and preferred product (via Satellite or via Internet).  In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and...

In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more.

In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world’s largest companies, and more.

In our latest episode of ”Marketing x Analytics”, we chat with Aliza, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you’re looking for a job or...

Today, we’re thrilled to share an episode that offers a 360-degree view of investing and innovation. Join us as we sit down with Alex Bilzerian, an industry expert in venture capital, AI, machine learning, and much more. What sets Alex apart? His unique blend of educational background in Physics and Creative Writing, and extensive experience in sectors like commodities and product marketing. In this interview, we discuss Alex’s personal inspirations, dive deep into his approach to investing,...

Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she’s also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack: 🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including...

Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella’s, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a...

In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum. But that’s not all! Sina takes us on a journey into the realm of AI and ChatGPT, revealing how these cutting-edge technologies are poised to transform the landscape of...

In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.

In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more.

In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research.

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more.

In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more.

In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more.

In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor’s entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more.

In this episode I sat down with Mickie Kennedy, Founder or eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more.

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron’s journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more.