Description
Did you know that the New York Times has over 50 trackers on you when you visit their website? Or that Salesforce has over 40 as well? It's hard to keep up with the rapidly changing world of marketing technology, but this podcast is here to help.
Welcome to The Marketing Technology (MarTech) Data Lab created by Samuel Itin, a place at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformation change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges.
Episode 0 of the MarTech Data Lab podcast will be an introduction to the types of things you can learn by listening weekly on all things martech, whether its mastering that new customer management platform you were just handed over, how to integrate sales and marketing teams with data, and much more.
What defines an analytics entrepreneur? Join John-David Ariansen, Director of Analytics at Silvertone Analytics and an Analytics Educator for a robust discussion. We have a chance to discuss how he was able to scale up his business by focusing on the largest gaps in data-understanding with his...
Published 10/22/19
What are the key foundations that can hold your data strategy up and help you stay ahead of the curve? Join Director of Advertising and Analytics Evan Levy at Method Savvy, a marketing consultancy, for a robust discussion on how to mitigate the most common issues he sees in data strategy across...
Published 10/08/19