All episodes of Mass Appeal - Chartable

Episodes

The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)

Published 11/13/24

Published 11/13/24

Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad)

Published 09/11/24

The Symbiotic World Behind an Arcade App’s Success - Diego Kafie (Playbite)

Published 08/28/24

Affordable Life for All: The Story of an App with Good Intentions - Akshay Krishnaiah (Beem)

Published 08/14/24

How Loyalty Programs Can Help Monetize Apps - Alex Saul (Loyalty Expert)

Published 07/31/24

#14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW)

Published 06/19/24

#13. Data-Driven Dining: Loyalty and Customer Engagement Strategies for Restaurant Apps - Kevin Nemeth (Authentic Restaurant Brands)

Published 06/05/24

#12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero)

Published 05/08/24

#11. Cross-Promoting Mobile Games Within Your Studio’s Portfolio - Janos Perei (SYBO Games)

Published 04/24/24

#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)

Published 04/03/24

#9. Unlocking the Power of Rewarded Gaming Experiences in Apps - Marc Bearman (Fetch)

Published 03/27/24

#8. Building Apps with Empathy - Nico Ritschel (ATM)

Published 03/13/24

#7. Returning Value to Your Users with Cashbacks from E-commerce Brands - Miguel Acosta (GELT & Beruby)

Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down.

Published 02/28/24

#6. How Apps Can Change the Habits of People - Yves Benchimol (WeWard)

Published 02/14/24

#5. How We Grew Our Brand to Reach a Third of German Households - Sergio Palau (PAYBACK)

Published 01/31/24

#4. Improving the Performance of Free to Play Games - Matt Emery (Turbine Games Consulting)

Published 01/17/24

#3. Optionality: The Future of Loyalty - Sami Khan (ATLAS Reality)

Published 01/03/24

#2. Gamifying Crypto Investing to Drive Loyalty and Acquisition - Guillaume Torche (Ember Fund)

Published 12/20/23

#1: How to Build Smart Engagement Programs to Monetize Your App - Alex Guerra (Baz Superapp)

Published 12/05/23