Artist and author Brian Brown joins me to discuss his new book The He-Man Effect: How American Toy Makers Sold You Your Childhood. We talk about our memories of toy advertising and cartoons from the Eighties and the political and regulatory changes that opened the floodgates to marketing at children. Inhumanoids, M.A.S.K., SilverHawks, and Sectaurs are just a few of the D-list intellectual properties of the era that we recall with accuracy I can only describe as alarming. Brian's earlier books on Andre the Giant, Vladimir Putin, and the criminalization of marijuana are all worth your time too. Please support Mass for Shut-ins, an independent and ad-free podcast, via Patreon. Contact me via twitter (@edburmila), at least for now. I am on Bluesky at edburmila.bsky.social as well. Thanks: Brian Brown, the bands that contribute music (IfIHadAHiFi, The Sump Pumps, Oscar Bait), Zachary Sielaff, Question Cathy, and all Patreon supporters, subscribers, and listeners.