Luke Mulks: Brave’s privacy-preserving ads, publisher dilemmas, AI, and Google’s Privacy Sandbox
Description
Luke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community.
Our wide-range conversation has encompassed new business models for media owners, privacy-preserving ads, putting a price on personal data, the manner in which Apple’s bottleneck asphyxiates bolder or more creative approaches to monetizing people’s attention, and Google’s Privacy Sandbox.
References:
Basic Attention Token Brave Ads Manager Brave: Blocking annoying and privacy-harming cookie consent banners Brave: Privacy And Competition Concerns with Google’s Privacy Sandbox How we tried to fix advertising, ecommerce, and media by putting people in control of their data — from WeRule to PrivacyCloud
Time for a Newsroom summarizing everything that’s happened in our usual areas of focus, although we are dropping the last two (Zero-Party Data and Future of media) this time around.
ePrivacy & Regulatory Updates Enforcement On September 5th, the CNIL fined CEGEDIM SANTÉ 800,000 euros for...
Published 11/18/24
The EDPB has finally adopted its much feared Guidelines on the scope of article 5.3 of the ePrivacy Directive, but consent may still be avoided in some cases not specifically covered by an exemption (e.g., analytics). Absent such an exception, and in light of dismal consent rates, publishers and...
Published 11/10/24