‘Everyone snacks’: How Mars Wrigley is pursuing growth in emerging markets
Listen now
Description
Mars Wrigley’s president of global emerging markets, Blas Maquivar, discusses consumers’ evolving snacking behaviors, the company’s digital and purpose-driven initiatives, and leadership lessons he’s learned during the pandemic.
More Episodes
How to curate the customer experience for the luxury consumer
Published 02/22/24
Published 02/22/24
A new approach to consumer-centric innovation
Published 01/30/24