The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions to simultaneously revive revenue growth and cut costs. See www.mckinsey.com/privacy-policy for privacy information

How to curate the customer experience for the luxury consumer

A new approach to consumer-centric innovation

What shrink means and what to do about it

When and how US consumers will shop this holiday season

Must-dos for the retailer of the future

Findings from 5 years of US sales data

Lessons from one of the world’s most innovative and valuable brands

Lessons from a 40-year career in retail

Grocery trends in Asia, Europe, and North America

With inflation persisting, consumer-packaged-goods manufacturers can’t rely on the strategies that got them through the past two years. It’s time for a reset.

New research reveals which aspects of the employee experience matter most to US frontline retail workers. Retailers must pay attention and act quickly, or risk losing more than half their store staff.

Ulta Beauty CEO Dave Kimbell and two McKinsey senior partners discuss how to better support Black brands and serve Black consumers.

The CEOs of two vitamin companies, HUM Nutrition and Vous Vitamin, discuss the biggest trends in consumer health and wellness.

The latest Consumer Pulse survey shows that people across America are changing their shopping behaviors—and will continue to do so. Companies need to pay close attention.

Shoppers’ behaviors and expectations have changed dramatically—and continue to evolve. If retailers want to keep their physical stores relevant, here are five things they’ll need to get right.

The e-commerce boom, widespread concerns about sustainability, and the digitization trend are spurring innovation in packaging. Many consumer products will soon be in packages that are stronger, sustainable, and ‘smart.’

Consumers everywhere plan to spend more on products and services that improve their health and wellness. Here’s what that means for companies.

Consumers shopping for high-end jewelry and watches are increasingly favoring brands that act responsibly, value diversity, and have a compelling brand presence both online and offline.

How can retailers ensure strong sales this holiday shopping season amid continuing supply-chain problems? Two McKinsey experts share their insights.

Mars Wrigley’s president of global emerging markets, Blas Maquivar, discusses consumers’ evolving snacking behaviors, the company’s digital and purpose-driven initiatives, and leadership lessons he’s learned during the pandemic.

Profitability online has been an ongoing challenge for CPG companies. Two McKinsey experts elaborate on the success factors for boosting e-commerce margins and achieving omnichannel excellence.

Consumer behaviors have changed over the past 18 months, but which ones will stick? Three experts explain how forward-thinking companies anticipate consumers’ needs and win their trust.