In this episode of McKinsey Talks Operations, recorded at McKinsey’s recent CFO forum in partnership with Inside the Strategy Room, host Daphne Luchtenberg talks to Matt Jochim and Martin Rosendahl, partners in McKinsey's London office, along with Samdruk Thomas, an associate partner based in Zurich. Together, they delve into the challenges and opportunities faced by Sales, General & Administrative (SG&A) functions in today's fast-moving economy.Discover how courageous leadership by CFOs can balance short-term cost pressures with long-term innovation, leveraging digital technologies such as generative AI. Together, they discuss how to explore a clear strategic roadmap for successful transformation and invaluable tips on integrating digital effectively into SG&A functions. Subscribe now to McKinsey Talks Operations and stay ahead in the world of operational excellence. See www.mckinsey.com/privacy-policy for privacy information