Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical...

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠ ⁠https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:...

A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our...

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting &...

It's a controversial topic. Some say you should never discount services as this cheapens your brand and attracts the wrong customer. Others claim that discounting is a go-to strategy for acquiring new customers/clients/patients. I settle the debate in this episode! Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here:...

Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:...

Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE...

Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law Sara is a...

Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager. If you're ready to implement more...

Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement...

Episode 7 of The Med Spa Success Strategies Podcast Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here:...

Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠ About Scott...

Welcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠Med Spa Magic Marketing⁠. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule⁠ About Dr. Carol...

Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.   If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam...