Late meeting and event registration keeping you up at night with heartburn and night sweats? Don't fret, planner! The later the registration the more ancillary spend an attendee drops at an event. Maritz has released a groundbreaking Registration Insights Report that collected data over three years from 360,000 registrations at 30 tradeshows. Emily Laufgraben, market insight manager for the global meetings and events giant, reveals the sweet spot between fretting over late arrivals and taking their event spend to the bank. According to a robust new survey from Maritz, late event registration translates into more ancillary meetings spend by attendees. Discover where this sweet spot between heartburn and revenue generation lies.