Visit Phoenix is spiking the ball in the end zone via the launching of its Phoenix Sports and Events Commission, hoping to build on its success hosting marquee sports events such as Super Bowls and Final Fours. We tapped Lorne Edwards, chief sales officer, and Jane Vukovich, director of destination services, to discover how this new division will also focus on cultural, music and other big events. Plus, Jane Vukovich shares how the DMO can provide soup-to-nuts service to meeting planners bringing any type of event to the Valley of the Sun.