In this episode of "Mid Atlantic," host Roifield Brown speaks with seasoned journalist and former head of the BBC in London, Jane Mote. They discuss the challenges facing the BBC, including financial pressures from its traditional license fee model and the broader decline of traditional media in the UK amidst digital transformation. Moat emphasises the necessity for the BBC to adapt to changing consumer preferences, where people favour streaming services like Netflix over traditional broadcasting due to brand loyalty. Mote also touches on the BBC's role in creating and maintaining British cultural identity in a globalised media landscape. She points out the organisation's ongoing struggle with maintaining editorial independence amidst political pressures and decreasing audiences. Furthermore, Moat highlights the need for the BBC to foster diverse and inclusive content that truly reflects its audience, critiquing its current shortcomings in diversity and inclusion. Throughout the conversation, they explore the implications of digital media on traditional broadcasting and the BBC's initiatives to stay relevant. Mote advocates for a more dynamic and commercially viable BBC that can continue to serve as a beacon of British culture and journalism. Hosted on Acast. See acast.com/privacy for more information.