🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales. This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business. 📌 Jump In Here: (0:00) - Teaser (1:13) - Using case studies to BOOK calls (2:38) - 1st step, client selection (3:32) - “More case, less study” (4:17) - The before and after story (6:01) - Drop the “company mentality” (7:14) - Use this content in multiple forms (8:29) - What will this content do? (11:58) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop